Exactly what do you consider whenever you hear the name “Kodak?” How about “Coke?” Clearly, branding could be essential for a company’s lengthy-term success. But, how and just what would you brand? Merriam Webster’s dictionary defines branding regarding mark having a brand in order to impress indelibly but, I believe the Thesaurus provides for us […]
Brand Positioning Strategy
Brand positioning is a vital component of a fantastic branding strategy. Positioning simply describes how your products or services is observed within the minds of prospects and customers in accordance with other services or products obtainable in your niche. The word positioning has two connotations: a vertical along with a horizontal one. With regards to […]
Minding Your Personal Brand – Can One Place You On Hold?
I had been placed on hold a few days ago so that as I anxiously waited in my customer support representative. I had been treated with a lovely hold music in addition to a message about the organization that we had known as. This message explained regarding their latest innovative products in addition to just […]
To Blog or otherwise to Blog, an issue of Branding
Ellis Booker, editor of BtoB, playboy for marketing strategists, lately started an editorial on blogs by declaring, “I haven’t got your blog, and that i don’t intend to start one.” His editorial was written partially as a result of a May 2 BusinessWeek cover story entitled “Blogs Can Change Your Company,” which described blogs as […]