Category: Branding

Brand U

Exactly what do you consider whenever you hear the name “Kodak?” How about “Coke?” Clearly, branding could be essential for a company’s lengthy-term success. But, how and just what would you brand? Merriam Webster’s dictionary defines branding regarding mark having a brand in order to impress indelibly but, I believe the Thesaurus provides for us […]

Brand Positioning Strategy

Brand positioning is a vital component of a fantastic branding strategy. Positioning simply describes how your products or services is observed within the minds of prospects and customers in accordance with other services or products obtainable in your niche. The word positioning has two connotations: a vertical along with a horizontal one. With regards to […]

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